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Web DevelopmentFebruary 26, 2024·6 min read

Where Website Development Is Headed

AI-assisted tooling, edge rendering, and a renewed focus on performance are reshaping what "building a website" means.

Server rendering is back in fashion, but smarter this time — edge functions and static-generation hybrids mean sites can be both fast and dynamic, rendering close to the user instead of a single distant origin server.

AI-assisted development tooling is changing the pace of building, not the fundamentals: it speeds up boilerplate and scaffolding, but architecture, accessibility, and security decisions still need a human who understands the product.

Core Web Vitals and real-user performance metrics are no longer a "nice to have" for SEO — they're a ranking factor and a conversion factor at once, pushing teams toward leaner frameworks and disciplined asset budgets.

The throughline across all of this: the web is consolidating around frameworks that make performance and SEO the default, not an optimisation pass bolted on at the end.

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